The Client
The client is a well-established retail brand offering a wide range of lifestyle and household products. Known for reliable quality and strong customer loyalty, they wanted to expand their digital footprint and attract shoppers actively searching for their products online.
Client's Requirement
The client was looking for an SEO partner with strong eCommerce and retail search experience. They needed a structured and transparent approach that could increase search reach, improve product visibility, and bring consistent organic traffic—without relying heavily on paid ads.
Business Challenge
Although the retailer had a stable customer base, their online presence was underperforming. Core challenges included:
- Low search visibility for competitive product categories
- Weak rankings for commercial and product-driven keywords
- Unoptimized category pages affecting discoverability
- Few organic clicks despite good product demand
- No proper analytics setup or performance monitoring
- Thin on-page content across important pages
- Strong competition from large eCommerce marketplaces
- Lack of a scalable content and SEO growth plan
Overall, the website lacked the SEO foundation needed to attract consistent organic shoppers.
Our Solution
To improve their search performance, we implemented a complete SEO strategy tailored for retail:
- Performed keyword research based on product demand & purchase intent
- Restructured category and subcategory pages for better SEO performance
- Optimized 80+ product and landing pages with targeted keywords
- Added SEO-rich descriptions, metadata, and internal linking across pages
- Improved loading experience and core performance metrics
- Developed a content plan focused on product guides and retail queries
- Integrated structured data for products, categories & reviews
- Set up advanced tracking (GA4, GSC insights, click-through monitoring)
Each step was focused on strengthening visibility and maximizing the client’s share of organic clicks.
The Result
120% increase in organic search clicks
Significant improvement in rankings for high-intent product keywords
Higher click-through rates across priority pages
Boost in qualified traffic from ready-to-buy shoppers
Stronger online presence and improved search reach
Designed for growth
Experience what one tiny step can achieve for your business growth.