The Client
The client is an established window treatment company specializing in custom blinds, shades, shutters, and motorized window solutions. Known for quality craftsmanship and personalized service, they wanted to expand their digital presence and attract homeowners interested in premium window coverings.
Client's Requirement
The client wanted a social media marketing partner with experience in the home improvement industry, strong creative capabilities, and the ability to generate high-intent inquiries. They needed a structured process that could deliver consistent engagement, meaningful customer conversations, and measurable revenue growth.
Business Challenge
Although the client had a solid reputation offline, their social media presence was weak. Major issues included:
- Very low engagement on Facebook & Instagram
- Poor ad performance and low-quality leads
- No brand positioning or consistent visual identity
- Minimal traction for promotions and seasonal offers
- No retargeting or audience segmentation
- Lack of customer education or product-focused content
- Unclear tracking and no attribution setup
- High competition from local window treatment installers
Overall, the brand struggled to convert social media traffic into real appointments and paid orders.
Our Solution
To spark engagement and drive revenue growth, we executed a complete social media transformation:
- Conducted audience research to identify ideal homeowner segments
- Created a strong brand identity with consistent visuals and messaging
- Designed high-performing ad creatives showcasing blinds, shades & motorization
- Launched targeted campaigns for consultations, measurements, and installations
- Built retargeting funnels for website visitors and past engagers
- Posted educational content explaining product benefits and use cases
- Highlighted customer projects, before/after visuals, and testimonials
- Implemented clear tracking (Meta Events, lead forms, call tracking)
- Optimized campaigns with weekly testing and performance reviews
Every action focused on improving engagement, lead quality, and actual revenue.
The Result
200% increase in total revenue
Higher appointment bookings and showroom visits
Significant rise in inquiries for premium & motorized blinds
Stronger brand presence across all social platforms
Consistent month-over-month growth from Meta campaigns
Designed for growth
Experience what one tiny step can achieve for your business growth.