The Client
The client is a fast-growing coaching and consulting company serving professionals, entrepreneurs, and small businesses. Known for their expertise and transformational programs, they wanted to scale their online presence and attract clients who were ready to take action.
Client's Requirement
The client wanted a PPC partner with proven experience in lead generation, funnel optimization, and behavioral targeting. They needed a team that could deliver predictable conversions, track every touchpoint, and maximize ROI—without wasting budget on irrelevant clicks.
Business Challenge
Despite offering high-value programs, the client faced major issues with their paid advertising performance:
- Low conversion rate across landing pages
- High cost per lead with no consistency
- Unstructured ad campaigns and unclear targeting
- No proper audience segmentation
- Weak ad messaging with low engagement
- Poor tracking setup (no events, no attribution)
- No retargeting or funnel strategy
- Lack of data-driven optimization
Overall, the PPC campaigns lacked structure, clarity, and the ability to generate reliable, high-quality conversions.
Our Solution
To turn their PPC performance around, we executed a complete advertising and funnel revamp:
- Conducted deep audience research to identify high-intent prospects
- Rebuilt all Google & Meta campaigns with clear segmentation
- Created persuasive ad creatives tailored to each audience group
- Designed new high-conversion landing pages
- Implemented proper tracking (GA4 & Meta Events)
- Launched retargeting funnels for warm and hot audiences
- A/B tested ad copy, creatives, and landing page variations
- Optimized budget distribution for maximum ROI
- Set up weekly performance monitoring and continuous improvement
Every step was data-driven, transparent, and designed to improve conversion efficiency.
The Result
300% increase in conversions
Dramatically improved cost per lead
Higher quality leads with stronger intent
More booked calls for coaching programs
Consistent, predictable growth from PPC
Designed for growth
Experience what one tiny step can achieve for your business growth.